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Bill Hunt's Rant's & Raves

Digital Marketing commentary from a global marketing road warrior.

Category: Search Marketing

Measuring SEO in the Enterprise Webinar

Posted onAugust 14, 2010AuthorBill Hunt

In case you missed it last week, Search Marketing Now has uploaded the webinar I did on “Demonstrating the Value of SEO within a Large Organization:  What to Measure, How to Report which was very well received by the attendees. Read More …

CategoriesMeasuring Performance, Search Marketing, Speaking

The integration of SEO and Social Media

Posted onJuly 12, 2010July 13, 2010AuthorBill Hunt1 Comment

The integration of SEO and Social Media should be as natural as a peanut butter and jelly. While a natural fit, few companies are even thinking of having these teams meet let along work together. Yes, many SEO teams have Read More …

CategoriesIntegrated Marketing, Search Marketing, Social Media

The Cost of Not Ranking Organically

Posted onApril 23, 2010August 5, 2010AuthorBill Hunt1 Comment

For one company it was potentially $2.3 million for just 7 words I have had a number of people ask me to explain this worksheet since I presented it recently at a local conference.  I developed a more advanced version Read More …

CategoriesSearch Marketing

SEMPO Institute 25% off Holiday Discount

Posted onDecember 15, 2009AuthorBill Hunt

The SEMPO Institute is is offering a holiday gift to anyone who was hoping to get some extra search knowledge to start the new year. Get your SEMPO Institute Certificate of Completion and more SEO, PPC, and Social Media knowledge Read More …

CategoriesEvents, Search Marketing, SEMPO

Maximize Search Relevance to Attract, Engage and Retain Searchers

Posted onSeptember 29, 2009September 29, 2009AuthorBill Hunt

In a recent post I discussed how businesses should be leveraging Search Marketing techniques to intersect with existing searcher demand.   I firmly believe that when we understand the searcher’s intent, where a searcher is in the buying cycle or even Read More …

CategoriesSearch Marketing

Leverage Search Marketing for Demand Intersection

Posted onAugust 19, 2009August 10, 2010AuthorBill Hunt

I recently had an interesting discussion with a CMO of a personal computer manufacturing company about how little they were leveraging search marketing.  He told me that their main objective in this recession was to maximize traditional advertising to generate Read More …

CategoriesIntegrated Marketing, Search MarketingTagsdemand intersection, paid search, search engien marketing

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