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Bill Hunt's Rant's & Raves

Digital Marketing commentary from a global marketing road warrior.

Category: Search Marketing

Accepting that Not Everyone Wants or Needs Change

Posted onJanuary 14, 2016January 14, 2016AuthorBill Hunt

Yesterday I posted in Facebook a quote that I received twice in the same morning from two different people and once previously last week.  All three people were interested in DataPrizm but wanted to adapt features of it for their Read More …

CategoriesKeyword Modeling, Productivity Tips, Rants

Personalized Search and Keyword Research

Posted onMarch 30, 2015March 30, 2015AuthorBill Hunt

Jeff Beale from The Marketology Group just posted the link to our recent PodCast interview on the topic of personalized search and keywords research. We talked for nearly an hour with Jeff asking some really interesting questions trying to understand Read More …

CategoriesInterviews, Keyword Modeling

89% Uplift from Paid Search Clicks

Posted onNovember 15, 2011AuthorBill Hunt

Popular article republished from my Back Azimuth company blog. The above is the headline of a nice shinny object that Google is dangling in front of marketers. One that is being used out of context and I am sure has Read More …

CategoriesKeyword Modeling

Measuring SEO in the Enterprise Webinar

Posted onAugust 14, 2010AuthorBill Hunt

In case you missed it last week, Search Marketing Now has uploaded the webinar I did on “Demonstrating the Value of SEO within a Large Organization:  What to Measure, How to Report which was very well received by the attendees. Read More …

CategoriesMeasuring Performance, Search Marketing, Speaking

The integration of SEO and Social Media

Posted onJuly 12, 2010July 13, 2010AuthorBill Hunt1 Comment

The integration of SEO and Social Media should be as natural as a peanut butter and jelly. While a natural fit, few companies are even thinking of having these teams meet let along work together. Yes, many SEO teams have Read More …

CategoriesIntegrated Marketing, Search Marketing, Social Media

The Cost of Not Ranking Organically

Posted onApril 23, 2010August 5, 2010AuthorBill Hunt1 Comment

For one company it was potentially $2.3 million for just 7 words I have had a number of people ask me to explain this worksheet since I presented it recently at a local conference.  I developed a more advanced version Read More …

CategoriesSearch Marketing

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