Digital Marketing commentary from a global marketing road warrior.
In case you missed it last week, Search Marketing Now has uploaded the webinar I did on “Demonstrating the Value of SEO within a Large Organization: What to Measure, How to Report which was very well received by the attendees. Read More …
The integration of SEO and Social Media should be as natural as a peanut butter and jelly. While a natural fit, few companies are even thinking of having these teams meet let along work together. Yes, many SEO teams have Read More …
For one company it was potentially $2.3 million for just 7 words I have had a number of people ask me to explain this worksheet since I presented it recently at a local conference. I developed a more advanced version Read More …
The SEMPO Institute is is offering a holiday gift to anyone who was hoping to get some extra search knowledge to start the new year. Get your SEMPO Institute Certificate of Completion and more SEO, PPC, and Social Media knowledge Read More …
In a recent post I discussed how businesses should be leveraging Search Marketing techniques to intersect with existing searcher demand. I firmly believe that when we understand the searcher’s intent, where a searcher is in the buying cycle or even Read More …
I recently had an interesting discussion with a CMO of a personal computer manufacturing company about how little they were leveraging search marketing. He told me that their main objective in this recession was to maximize traditional advertising to generate Read More …