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Bill Hunt's Rant's & Raves

Digital Marketing commentary from a global marketing road warrior.

Category: Search Marketing

Are Search Marketers Drunks or do DUI lawyers have poorly matched ads?

Posted onAugust 18, 2009August 18, 2009AuthorBill Hunt

I received a Google Alert this morning about a site that was referenced my Search Engine Marketing Inc. book. As you would expect, I went there and it was a  standard scrapped site with the reviews all neatly listed on Read More …

CategoriesRants, Search Marketing

Your biggest barrier to ranking well may be — your own company

Posted onJuly 15, 2009AuthorBill Hunt

I was in a meeting earlier this week that had nothing to do with search marketing. However, once they learned of my background in search marketing they started lobbing search questions. They went on to tell me they have hired Read More …

CategoriesIntegrated Marketing, Search Marketing

Bing Shopping Search Review

Posted onJune 5, 2009October 22, 2009AuthorBill Hunt

Bing Shopping is one of the key vertical categories in the new search engine. You can do a search for a product and it will understand that you are looking for information related to products. Microsoft’s goal is to give Read More …

CategoriesSearch Marketing

SEO creates more problems than it fixes

Posted onMay 26, 2009October 23, 2009AuthorBill Hunt2 Comments

Just before I left on vacation I had an executive make that comment to me after explaining some of the issues that we found on the site.   This is actually more common of a response than you think. SEO, Read More …

CategoriesDigital Marketing, Integrated Marketing, Intellectually Challenged Marketing, Search Marketing, SEMPO

Search ad spending by tech, electronics companies slows

Posted onApril 13, 2009AuthorBill Hunt

Search ad spending by tech, electronics companies slows is the headline to the B2B Magazine article last week by Chris Hosford. Chris was referring to a Paid Search spend study released recently by Covario. The study indicated that search spend Read More …

CategoriesRants, Search Marketing

Mobile Findability is Critical for Success

Posted onApril 12, 2009April 12, 2009AuthorBill Hunt

If you sell a service or offer anything that is local centric you MUST, MUST, MUST ensure you have local findability and leverage the increased adoption of smart phones especially the iPhone. Recently I was in Austin Texas for SXSW Read More …

CategoriesRants, Search Marketing

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