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Bill Hunt's Rant's & Raves

Digital Marketing commentary from a global marketing road warrior.

Category: Integrated Marketing

Do we really care about business objectives?

Posted onJune 26, 2024June 26, 2024AuthorBill Hunt

A manager recently told me that his employees do not seem to care about helping him meet his business objectives. He went on to say they only care about their KPIs. I asked him if they even knew what they Read More …

CategoriesIntegrated Marketing

Are Your Poorly Executed Low Margin Services Hurting Business?

Posted onJune 1, 2017June 1, 2017AuthorBill Hunt

On a recent dive trip to the Philippines I saw two different situations where service companies had upset and lost some of their best customers over something that could have been prevented by a bit of attention to detail.  Too Read More …

CategoriesIntegrated Marketing, Intellectually Challenged Marketing

Importance of Try before you Buy

Posted onJune 25, 2015May 7, 2023AuthorBill Hunt

We would never imagine buying a car without a test drive, but there are so many other purchases that we must make by reading product descriptions and reviews I think companies can be more successful if they leverage a try-before-you-buy Read More …

CategoriesIntegrated Marketing

New Venture Announcement – Voice of Consumer Data Management System

Posted onOctober 3, 2011October 25, 2011AuthorBill Hunt

Hi again, it has been way to long since I updated this blog and has been for good reason. As a few of you know I have been heads down developing a system to data mine keyword and social media Read More …

CategoriesIntegrated Marketing

Interview with Exchange 4 Media – Delhi India

Posted onMarch 1, 2011AuthorBill Hunt

I did the following interview after the panel discussion organized by Exchange 4 Media with some of the top Indian Digital Marketers at ‘Digital 3.0: A Roundtable on Marketing Strategies in a Digital World’ in Delhi India on January 17, Read More …

CategoriesEvents, Integrated Marketing

The Impact of Social Media on Search Marketing

Posted onAugust 16, 2010August 16, 2010AuthorBill Hunt1 Comment

Kate Maddox from B2B Magazine released a story today outlining key findings from a recently completed study on The Impact of Social Media on Search. This study was a collaboration between B2B Magazine and Business.com. I was not able to Read More …

CategoriesIntegrated Marketing, Social Media

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