Digital Marketing commentary from a global marketing road warrior.
We are continuing our data transparency and effectiveness theme with Data Deception, which I describe as using large numbers without context to excite someone into believing you are more successful than you have been. I wanted to write about this Read More …
In case you missed it last week, Search Marketing Now has uploaded the webinar I did on “Demonstrating the Value of SEO within a Large Organization:Â What to Measure, How to Report which was very well received by the attendees. Read More …
There was a brilliant article in ClickZ from Julie Batten recently about Leveraging Social Media Buzz for SEO Success. . I think Julie does a great job of explaining the opportunity and end result of integrating search and social which Read More …