So you want to know about the person behind the blog?

It is Bill Hunt – a very opinionated member of the digital marketing community.

My Job:

Currently I am the President of Back Azimuth Consulting and work with clients to understand the voice of their consumer.   I also try to keep up this blog, do public speaking, and the odd consulting project that does not conflict with my non-compete agreement.

Previously I had dual role as CEO of Global Strategies International and Director of Global Search Strategy for Ogilvy. As CEO, I was responsible for developing and executing GSI’s corporate strategy and global expansion while ensuring stellar results and client satisfaction for all clients. As the Global Search Strategist for Ogilvy, I was responsible for Ogilvy’s Search Marketing thought leadership and for developing global search marketing strategic roadmaps integrated into Ogilvy’s 360 Integrated Communications programs.

I write:

I am the co-author of the best selling book “Search Engine Marketing, Inc.” Driving Traffic to Your Companies Web Site from IBM Press now in it’s 3rd Edition.  I also have also written about global search marketing in Search Engine Land and Search Engine Watch.

I use Google+



I get around:

With my previous global role and a thirst for global exploration I tend to get around.  For the past few years I averaged 250,000 to 300,000 flight miles a year hitting between 15 to 25 countries a year.

Little Known Fact:

I was in the US Marine Corps for 10 years.

Call Me:

Follow Me:

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    View billhunt's profile on slideshare

3 Replies to “About”

  1. Bill,

    Just read your piece in Linkdex’s SEONOW. Helpful. I’d like to get your input on the practice of cross linking between gartner.com and its subsidiary sites. Specifically, we’re considering any SEO risk to cross linking with recent (and future) acquired sites including getapp.com, capterra.com, and softwareadvice.com. Each site is in the software review crowdsourcing space.

    Thanks in advance for your input.

    Mike Corso

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