So you want to know about the person behind the blog?

It is Bill Hunt – a very opinionated member of the digital marketing community.

My Free time:

I am very passionate about underwater photography and SCUBA diving. I have been fortunate to dive into some of the best dive sites worldwide.

I love to explore and learn about new places visiting over 100 countries. With my previous global role and a thirst for global exploration, I tend to get around.  Before covid with my international consulting projects, I averaged 250,000 to 300,000 flight miles a year, hitting 15 to 25 countries yearly. This resulted in millions of air miles and hotel points I use for family vacations.

My Job:

I am the President of Back Azimuth Consulting and Hreflang Builder, working with clients to grow their businesses internationally.  

Previously I had a dual role as CEO of Global Strategies International and Director of Global Search Strategy for Ogilvy. As CEO, I was responsible for developing and executing GSI’s corporate strategy and global expansion while ensuring stellar results and client satisfaction for all clients. As the Global Search Strategist for Ogilvy, I was responsible for Ogilvy’s Search Marketing thought leadership and for developing global search marketing strategic roadmaps integrated into Ogilvy’s 360 Integrated Communications programs.

My Super Powers

My two main superpowers are the ability to think about a problem from a multidimensional view and see patterns in data.

I write:

I am the co-author of the best-selling book “Search Engine Marketing, Inc.” Driving Traffic to Your Companies Web Site from IBM Press, now in its 3rd Edition.  I have also written about global search marketing in Search Engine Land and Search Engine Watch.

My background

Before starting my consulting company, I was in the US Marine Corps for 10 years.

Little Known Fact:

I was one of the presenters in a very successful PSA video with our local weatherman at the time Fritz Coleman educating people on earthquake preparedness. The video was well received and all of the proceeds went to the American Red Cross.

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