So you want to know about the person behind the blog?

It is Bill Hunt – a very opinionated member of the digital marketing community.

My Free time:

I am very passionate about underwater photography and SCUBA diving. I have been fortunate to dive into some of the best dive sites worldwide.

I love to explore and learn about new places visiting over 100 countries. With my previous global role and a thirst for global exploration, I tend to get around.  Before covid with my international consulting projects, I averaged 250,000 to 300,000 flight miles a year, hitting 15 to 25 countries yearly. This resulted in millions of air miles and hotel points I use for family vacations.

My Job:

I am the President of Back Azimuth Consulting and Hreflang Builder, working with clients to grow their businesses internationally.  

Previously I had a dual role as CEO of Global Strategies International and Director of Global Search Strategy for Ogilvy. As CEO, I was responsible for developing and executing GSI’s corporate strategy and global expansion while ensuring stellar results and client satisfaction for all clients. As the Global Search Strategist for Ogilvy, I was responsible for Ogilvy’s Search Marketing thought leadership and for developing global search marketing strategic roadmaps integrated into Ogilvy’s 360 Integrated Communications programs.

I write:

I am the co-author of the best-selling book “Search Engine Marketing, Inc.” Driving Traffic to Your Companies Web Site from IBM Press, now in it’s 3rd Edition.  I also have also written about global search marketing in Search Engine Land and Search Engine Watch.

My background

Before starting my consulting company, I was in the US Marine Corps for 10 years.

Little Known Fact:

I was one of the presenters in a very successful PSA video on earthquake preparedness.

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