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Bill Hunt's Rant's & Raves

Digital Marketing commentary from a global marketing road warrior.

Category: Intellectually Challenged Marketing

Can your Searcher’s Complete Their Tasks?

Posted onJuly 28, 2017April 26, 2019AuthorBill Hunt

Originally I wanted to title this post, “When Sales and SEO Don’t Communicate” but realized it was more about an all too common marketing failure – not ensuring Searcher’s can accomplish what they came to the site to do. Many companies Read More …

CategoriesIntellectually Challenged Marketing

Do brands still care about loyalty?

Posted onJuly 26, 2017AuthorBill Hunt

In the past year I have noticed I am less likely to be loyal to a brand and I find that they really don’t care. Maybe they are jumping on the “How Brands Grow” bandwagon and going after new customers Read More …

CategoriesIntellectually Challenged Marketing

Are Your Poorly Executed Low Margin Services Hurting Business?

Posted onJune 1, 2017June 1, 2017AuthorBill Hunt

On a recent dive trip to the Philippines I saw two different situations where service companies had upset and lost some of their best customers over something that could have been prevented by a bit of attention to detail.  Too Read More …

CategoriesIntegrated Marketing, Intellectually Challenged Marketing

The Difference a Day Makes

Posted onOctober 1, 2013October 1, 2013AuthorBill Hunt

In the past two days I have experienced the greed of hotels that are tying to exploit business travelers for events. Last night a friend of mine was In NYC from India and he had a rate of over $400 Read More …

CategoriesIntellectually Challenged Marketing

Big Data with No Thinking

Posted onAugust 19, 2013August 21, 2013AuthorBill Hunt

Cleaning our my screen captures I found this grab that was good for a rant. Nearly 2 years ago I converted my Business Week subscription from print to digital for my iPad. Appearntly the non-digital side of Business Week was Read More …

CategoriesIntellectually Challenged Marketing

To many damn surveys

Posted onMarch 5, 2012June 21, 2012AuthorBill Hunt

I recently traded in my tree hugger Prius for a Mini Cooper CountryMan which I love.  I really liked my Prius but got tired or not being able to quickly pull out from a cold stop and wanted something a Read More …

CategoriesIntellectually Challenged Marketing

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