Digital Marketing commentary from a global marketing road warrior.
Updated: April 17, 2023 As part of my Opportunities for 2016 and wanting to have a better quality of life, I have been going through my client roster and prospects, trying to find the optimal mix. Complaining about a few Read More …
I recently was asked by an agency advisory client to help them understand why the majority of their clients did not renew their projects with them. My first question was, have you asked them? Surprisingly they did, and the answer Read More …
For the past few years, Anne Kennedy and I have done a session at PubCon in Vegas about how to hire and retain Search Marketing talent in the enterprise. We are not doing the session this year at PubCon, which Read More …
Recently at dinner with a client, two people scolded me for not writing very often.  Apparently my tough-love approach to business and search marketing helps them get some of their initiatives moving. I tried to explain why I don’t Read More …
Last Wednesday I was in China for a meeting with Procurement department of large multinational company. The meeting was the final interview before awarding a major global consulting project. The meeting started with pleasantries then the manager opened her folder Read More …
In 2015 I had at least 20 people come to me wanting to or needing to, due to a layoff, become a Search Marketing Consultant. For the most part I gave them all the same advice and wanted to share Read More …