Digital Marketing commentary from a global marketing road warrior.
For the past few years Anne Kennedy and I have done a session at PubCon in Vegas about how to hire and retain Search Marketing talent in the enterprise. We are not doing the session this year at PubCon which Read More …
Recently at dinner with a client, two people scolded me for not writing very often. Apparently my tough-love approach to business and search marketing helps them get some of their initiatives moving. I tried to explain why I don’t Read More …
Last Wednesday I was in China for a meeting with Procurement department of large multinational company. The meeting was the final interview before awarding a major global consulting project. The meeting started with pleasantries then the manager opened her folder Read More …
As part of my Opportunities for 2016 and wanting to have a better quality of life I have been going through my client roster and prospects trying to find the optimal mix. Complaining about a few of these wonderful clients Read More …
In 2015 I had at least 20 people come to me wanting to or needing to, due to a layoff, become a Search Marketing Consultant. For the most part I gave them all the same advice and wanted to share Read More …