Digital Marketing commentary from a global marketing road warrior.
“Client love isn’t about doing what you’re paid to do—it’s about being indispensable by owning their goals, delivering outcomes, and showing up like a true partner every single day.” In agencies and client services, it’s easy to fall into the Read More …
Asking your employees if they know how your company makes money might seem like a simple question. Still, an even harder question is how we maintain profitability. A lack of understanding of these similar but potentially complex questions can have Read More …
“The worst time to find out a client is unhappy is when they’re already walking out the door.” Client satisfaction and retention are the lifeblood of any agency. Yet, too many firms rely on assumptions rather than actively measuring how Read More …
“Your client isn’t choosing between your agency and doing nothing—they’re choosing between your services and something else.” Client retention is the real marker of success in agencies, consultants, and marketing teams. Too many businesses focus on the mechanics of their Read More …
“If you understand the fundamentals, you can troubleshoot problems faster and more effectively.” In the fast-moving world of SEO and digital marketing, people often chase the latest trends and shiny objects like AI-driven automation, Python scripting, and advanced machine learning Read More …
Offer strategic partnerships not “consulting by the pound.” While this is listed as Epiphany 9, differentiation is critical for long-term business success. Over the past few years, I have consulted with companies that all believe they are different from their Read More …