Digital Marketing commentary from a global marketing road warrior.
I want to thank David Rodnitzky for writing the book “Selling Your Marketing Agency: Making the Most of Your Most Important Deal” – an excellent book I have wanted to write for a few years. It would have been a Read More …
Nowadays, there’s so much effort and innovation around creating highly visual reports and pumping out data, often without any insights. This week alone, I saw multiple LinkedIn articles on learning Python to mine data and create amazing visualizations. None of Read More …
Nearly all agency acquisitions are a function of a value multiple times, either EBITDA (Earnings Before Interest Tax and Depreciation) or OPAT (Operating Profit After Tax). Also, many agencies will use an earn-out valuation, especially if they have real value Read More …