Do brands still care about loyalty?
In the past year I have noticed I am less likely to be loyal to a brand and I find that they really don’t care. Maybe they are jumping on the “How Brands Grow” bandwagon and going after new customers Read More …
Author: Bill Hunt
Bill Hunt is the co-author of the best selling book Search Engine Marketing Inc - Driving Traffic to Your Companies Web Site from IBM Press now in it’s 2nd Edition. Check out the companion Search Marketing Inc blog
Bill is currently the President of Back Azimuth Consulting which helps companies understand their consumer by mining search and social media data.
Are Your Poorly Executed Low Margin Services Hurting Business?
On a recent dive trip to the Philippines I saw two different situations where service companies had upset and lost some of their best customers over something that could have been prevented by a bit of attention to detail. Too Read More …
Do you create Warm Fuzzy, Kittens and Bunnies Reports?
Why can’t we be honest and direct with SEO problems? It seems all of our reporting is just the good stuff. Yesterday I saw a PPC report from an agency that was managing over 20,000 keywords and it had main Read More …
Is your Lack of a Well Managed Personal Brand Hurting You?
Last Wednesday I was in China for a meeting with Procurement department of large multinational company. The meeting was the final interview before awarding a major global consulting project. The meeting started with pleasantries then the manager opened her folder Read More …
Challenges of Minimum Viable Products
I personally love the MVP approach to applications and it is how I build all my personal tools – build just the essentials necessary to get the job done. What I have found out that while that works great for Read More …
Frankenstein Tool Box
Over the past few weeks I have been trying to migrate some of the dozen or so small tools I have developed into an Enterprise SEO’s tool box that I could potentially license. Getting feedback from people on the tools Read More …