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Bill Hunt's Rant's & Raves

Digital Marketing commentary from a global marketing road warrior.

Author: Bill Hunt

Bill Hunt is the co-author of the best selling book Search Engine Marketing Inc - Driving Traffic to Your Companies Web Site from IBM Press now in it’s 2nd Edition. Check out the companion Search Marketing Inc blog Bill is currently the President of Back Azimuth Consulting which helps companies understand their consumer by mining search and social media data.

Why I Don’t Write More

Posted onAugust 15, 2017AuthorBill Hunt

Recently at dinner with a client, two people scolded me for not writing very often.   Apparently my tough-love approach to business and search marketing helps them get some of their initiatives moving. I tried to explain why I don’t Read More …

CategoriesCareer Hacks

Can your Searcher’s Complete Their Tasks?

Posted onJuly 28, 2017April 26, 2019AuthorBill Hunt

Originally I wanted to title this post, “When Sales and SEO Don’t Communicate” but realized it was more about an all too common marketing failure – not ensuring Searcher’s can accomplish what they came to the site to do. Many companies Read More …

CategoriesIntellectually Challenged Marketing

Do brands still care about loyalty?

Posted onJuly 26, 2017AuthorBill Hunt

In the past year I have noticed I am less likely to be loyal to a brand and I find that they really don’t care. Maybe they are jumping on the “How Brands Grow” bandwagon and going after new customers Read More …

CategoriesIntellectually Challenged Marketing

Are Your Poorly Executed Low Margin Services Hurting Business?

Posted onJune 1, 2017June 1, 2017AuthorBill Hunt

On a recent dive trip to the Philippines I saw two different situations where service companies had upset and lost some of their best customers over something that could have been prevented by a bit of attention to detail.  Too Read More …

CategoriesIntegrated Marketing, Intellectually Challenged Marketing

Do you create Warm Fuzzy, Kittens and Bunnies Reports?

Posted onMay 3, 2016May 4, 2016AuthorBill Hunt

Why can’t we be honest and direct with SEO problems? It seems all of our reporting is just the good stuff. Yesterday I saw a PPC report from an agency that was managing over 20,000 keywords and it had main Read More …

CategoriesEnterprise SEO

Is your Lack of a Well Managed Personal Brand Hurting You?

Posted onApril 17, 2016April 26, 2019AuthorBill Hunt

Last Wednesday I was in China for a meeting with Procurement department of large multinational company. The meeting was the final interview before awarding a major global consulting project. The meeting started with pleasantries then the manager opened her folder Read More …

CategoriesCareer Hacks

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