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Bill Hunt's Rant's & Raves

Digital Marketing commentary from a global marketing road warrior.

Author: Bill Hunt

Bill Hunt is the co-author of the best selling book Search Engine Marketing Inc - Driving Traffic to Your Companies Web Site from IBM Press now in it’s 2nd Edition. Check out the companion Search Marketing Inc blog Bill is currently the President of Back Azimuth Consulting which helps companies understand their consumer by mining search and social media data.

Mission First – People Always

Posted onApril 8, 2025April 9, 2025AuthorBill Hunt

“The effective leader must find a way to balance mission completion with the welfare of the team.” — Bill Hunt Balancing high performance with human-centric leadership is another key to successfully managing high-performing teams. At NCO school in the Marine Read More …

CategoriesEpiphanies

My Introduction to Tariffs

Posted onApril 7, 2025April 7, 2025AuthorBill Hunt

My first introduction to international trade and tariffs came when the freight forwarder called asking me to deliver the check for the “aggregate tariff fees” for my shipment so they could pick up the container from the local port. When Read More …

CategoriesUncategorized

Epiphany 12: Building the Dream Team – From Founders to Force Multipliers

Posted onMarch 28, 2025March 28, 2025AuthorBill Hunt

Every successful venture has a heartbeat — not just a founder with a vision, but a team that breathes life into that vision. Reflecting on my career, no moment captures this truth better than the founding of Global Strategies. What Read More …

CategoriesEpiphanies

Epiphany #5: Understanding Your Economic Value as an Employee

Posted onMarch 28, 2025March 28, 2025AuthorBill Hunt

“If you want to earn more, you need to understand what you’re worth—economically—not just emotionally.” I remember the first time an employee came to me and asked, “What do I need to do to make $100K?” It seemed simple, but the answer Read More …

CategoriesEpiphanies

Epiphany 10: The Search Maturity Lifecycle – From Projects to Strategic Partnerships

Posted onMarch 28, 2025March 28, 2025AuthorBill Hunt

Sometimes, a framework emerges that becomes a north star—not just for client transformation but also for agency growth. For me, that was the Search Maturity Lifecycle. Conceived initially brainstorming with Marshall Simmonds during our time at Outrider, it gained broader traction after Read More …

CategoriesEpiphanies

Epiphany 11: Building a Winning Agency

Posted onMarch 25, 2025March 25, 2025AuthorBill Hunt

There’s a moment in every entrepreneur’s journey when clarity hits like lightning. For me, one of the biggest epiphanies came not from a whiteboard or boardroom but from the chaos of more clients than I could handle and the need Read More …

CategoriesEpiphanies

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