Digital Marketing commentary from a global marketing road warrior.
Nearly all agency acquisitions are a function of a value multiple times, either EBITDA (Earnings Before Interest Tax and Depreciation) or OPAT (Operating Profit After Tax). Also, many agencies will use an earn-out valuation, especially if they have real value Read More …
There was a Linkedin post last Friday ranting about some SEOs still providing long (100 to 200-page audit reports) to clients. The poster stated long audit reports were a waste of effort since everyone was too busy to read them. Read More …
Here is another case where I have to question is this pure capitalism, good business practices or greed praying on those who are struggling? Progressive Insurance My son in Boston has progressive auto insurance. He got an email notification that Read More …
A few months ago I was looking to book a flight for my wife and I go to from Sydney to Auckland New Zealand while we are in the area for a conference. Being a “very” loyal United customer I Read More …
Earlier this week Google announced enhanced functionality of the “Top Queries” report within Webmaster Tools. This new function allows you to see more data for your organic phrases. It helps you understand the importance of rankings and the share of Read More …
On this day 25 years ago Motoko and I got married. Â We are as happy today as we were then – well at least I am 😉 Some of the highlights of this 25 year adventure are: We were Read More …