Digital Marketing commentary from a global marketing road warrior.
“Search engines are not just a marketing tool; they are a direct bridge to a consumer’s intent.” In my original business school thesis from 1994, I noted that search engines were the only marketing vehicle that allowed us to connect Read More …
In my years of working with clients, agencies, and teams, one of the biggest epiphanies I’ve had is the importance of over-communicating. When I say “over-communicate,” I don’t mean sending excessive emails or overwhelming people with information. Instead, I mean Read More …
A force multiplier is anything—a process, tool, or person—that makes something or someone more effective, scalable, or impactful. Bill Hunt In my career, I’ve had several moments of clarity (epiphanies) that radically changed how I approach my life, job, or Read More …
I first learned about Armenia when I was 12 from my father’s co-worker, who would talk about the small village he lived in as a child, where his grandparents grew walnuts and pomegranates, and about the many restrictions imposed by Read More …
Georgia has been on my list of places to visit for over ten years. When I was working with Huawei, there was a Georgian restaurant next to the main campus, where we ate every trip. The food, and especially the Read More …
In every era of workplace innovation, those who prepare early gain an advantage. I’ve seen this firsthand a few times in my career—first, when offices transitioned from paper-based workflows to computers, and later, when simple automation tools like macros and Read More …