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Bill Hunt's Rant's & Raves

Digital Marketing commentary from a global marketing road warrior.

Importance of Try before you Buy

Posted onJune 25, 2015AuthorBill Hunt

We would never imagine buying a car without a test drive but there are so many other purchases that we must make by reading product descriptions and reviews but I think companies can be more successful if they leverage a Read More …

CategoriesIntegrated Marketing

Search Engine Marketing Inc – 3rd Edition

Posted onMarch 31, 2015AuthorBill Hunt

Well, Mike and I finally got the 3rd Edition of Search Engine Marketing, Inc. out the door earlier this year. It is a complete rewrite of the previous editions. We now have more complimentary information on the companion book site Read More …

CategoriesSearch Engine Marketing Inc

Personalized Search and Keyword Research

Posted onMarch 30, 2015March 30, 2015AuthorBill Hunt

Jeff Beale from The Marketology Group just posted the link to our recent PodCast interview on the topic of personalized search and keywords research. We talked for nearly an hour with Jeff asking some really interesting questions trying to understand Read More …

CategoriesInterviews, Keyword Modeling

The Difference a Day Makes

Posted onOctober 1, 2013October 1, 2013AuthorBill Hunt

In the past two days I have experienced the greed of hotels that are tying to exploit business travelers for events. Last night a friend of mine was In NYC from India and he had a rate of over $400 Read More …

CategoriesIntellectually Challenged Marketing

Big Data with No Thinking

Posted onAugust 19, 2013August 21, 2013AuthorBill Hunt

Cleaning our my screen captures I found this grab that was good for a rant. Nearly 2 years ago I converted my Business Week subscription from print to digital for my iPad. Appearntly the non-digital side of Business Week was Read More …

CategoriesIntellectually Challenged Marketing

Loyalty and Mileage Awards Have a Higher Cost than Expected

Posted onMarch 30, 2013March 30, 2013AuthorBill Hunt

First I have to admit, and most people who know me I am a mileage whore. Everyone who has traveled with me is always amazed at the ways I can find to accumulate miles. At my peak I was flying Read More …

CategoriesRants

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