Do brands still care about loyalty?
In the past year I have noticed I am less likely to be loyal to a brand and I find that they really don’t care. Maybe they are jumping on the “How Brands Grow” bandwagon and going after new customers Read More …
Are Your Poorly Executed Low Margin Services Hurting Business?
On a recent dive trip to the Philippines I saw two different situations where service companies had upset and lost some of their best customers over something that could have been prevented by a bit of attention to detail. Too Read More …
Do you create Warm Fuzzy, Kittens and Bunnies Reports?
Why can’t we be honest and direct with SEO problems? It seems all of our reporting is just the good stuff. Yesterday I saw a PPC report from an agency that was managing over 20,000 keywords and it had main Read More …
Is your Lack of a Well Managed Personal Brand Hurting You?
Last Wednesday I was in China for a meeting with Procurement department of large multinational company. The meeting was the final interview before awarding a major global consulting project. The meeting started with pleasantries then the manager opened her folder Read More …
Challenges of Minimum Viable Products
I personally love the MVP approach to applications and it is how I build all my personal tools – build just the essentials necessary to get the job done. What I have found out that while that works great for Read More …
Frankenstein Tool Box
Over the past few weeks I have been trying to migrate some of the dozen or so small tools I have developed into an Enterprise SEO’s tool box that I could potentially license. Getting feedback from people on the tools Read More …