Digital Marketing commentary from a global marketing road warrior.
I spent a good amount of time researching various distilleries and tour operators before we went but still had a number of “wish I had known moments†that I want to document for others thinking of doing a similar trip. Read More …
During a recent trip to Hokkaido, we had the change to try ANA’s high tech self-check bag check. It was actually pretty cool.  You start by scanning your boarding pass from the kiosk or your phone.  It then gives Read More …
For the past few years, Anne Kennedy and I have done a session at PubCon in Vegas about how to hire and retain Search Marketing talent in the enterprise. We are not doing the session this year at PubCon, which Read More …
Recently at dinner with a client, two people scolded me for not writing very often.  Apparently my tough-love approach to business and search marketing helps them get some of their initiatives moving. I tried to explain why I don’t Read More …
Originally I wanted to title this post, “When Sales and SEO Don’t Communicate” but realized it was more about an all too common marketing failure – not ensuring Searcher’s can accomplish what they came to the site to do. Many companies Read More …
In the past year I have noticed I am less likely to be loyal to a brand and I find that they really don’t care. Maybe they are jumping on the “How Brands Grow†bandwagon and going after new customers Read More …