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Bill Hunt's Rant's & Raves

Digital Marketing commentary from a global marketing road warrior.

Speyside Whiskey Tour – Know Before You Go

Posted onApril 26, 2019April 26, 2019AuthorBill Hunt

I spent a good amount of time researching various distilleries and tour operators before we went but still had a number of “wish I had known moments” that I want to document for others thinking of doing a similar trip. Read More …

CategoriesTravel, Whiskey

Hi Tech Baggage Check

Posted onMarch 26, 2018March 26, 2018AuthorBill Hunt

During a recent trip to Hokkaido, we had the change to try ANA’s high tech self-check bag check.   It was actually pretty cool.   You start by scanning your boarding pass from the kiosk or your phone.   It then gives Read More …

CategoriesTravel

Employee Traits Necessary for Hiring the SEO of Tomorrow

Posted onAugust 15, 2017February 15, 2023AuthorBill Hunt

For the past few years, Anne Kennedy and I have done a session at PubCon in Vegas about how to hire and retain Search Marketing talent in the enterprise. We are not doing the session this year at PubCon, which Read More …

CategoriesCareer Hacks

Why I Don’t Write More

Posted onAugust 15, 2017AuthorBill Hunt

Recently at dinner with a client, two people scolded me for not writing very often.   Apparently my tough-love approach to business and search marketing helps them get some of their initiatives moving. I tried to explain why I don’t Read More …

CategoriesCareer Hacks

Can your Searcher’s Complete Their Tasks?

Posted onJuly 28, 2017April 26, 2019AuthorBill Hunt

Originally I wanted to title this post, “When Sales and SEO Don’t Communicate” but realized it was more about an all too common marketing failure – not ensuring Searcher’s can accomplish what they came to the site to do. Many companies Read More …

CategoriesIntellectually Challenged Marketing

Do brands still care about loyalty?

Posted onJuly 26, 2017AuthorBill Hunt

In the past year I have noticed I am less likely to be loyal to a brand and I find that they really don’t care. Maybe they are jumping on the “How Brands Grow” bandwagon and going after new customers Read More …

CategoriesIntellectually Challenged Marketing

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