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Bill Hunt's Rant's & Raves

Digital Marketing commentary from a global marketing road warrior.

Category: Keyword Modeling

Accepting that Not Everyone Wants or Needs Change

Posted onJanuary 14, 2016January 14, 2016AuthorBill Hunt

Yesterday I posted in Facebook a quote that I received twice in the same morning from two different people and once previously last week.  All three people were interested in DataPrizm but wanted to adapt features of it for their Read More …

CategoriesKeyword Modeling, Productivity Tips, Rants

Personalized Search and Keyword Research

Posted onMarch 30, 2015March 30, 2015AuthorBill Hunt

Jeff Beale from The Marketology Group just posted the link to our recent PodCast interview on the topic of personalized search and keywords research. We talked for nearly an hour with Jeff asking some really interesting questions trying to understand Read More …

CategoriesInterviews, Keyword Modeling

89% Uplift from Paid Search Clicks

Posted onNovember 15, 2011AuthorBill Hunt

Popular article republished from my Back Azimuth company blog. The above is the headline of a nice shinny object that Google is dangling in front of marketers. One that is being used out of context and I am sure has Read More …

CategoriesKeyword Modeling

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