Digital Marketing commentary from a global marketing road warrior.
This category contains various ideas and beliefs I have realized that radically changed my thinking.
There’s a moment in every entrepreneur’s journey when clarity hits like lightning. For me, one of the biggest epiphanies came not from a whiteboard or boardroom but from the chaos of more clients than I could handle and the need Read More …
“Client love isn’t about doing what you’re paid to do—it’s about being indispensable by owning their goals, delivering outcomes, and showing up like a true partner every single day.” In agencies and client services, it’s easy to fall into the Read More …
“Your client isn’t choosing between your agency and doing nothing—they’re choosing between your services and something else.” Client retention is the real marker of success in agencies, consultants, and marketing teams. Too many businesses focus on the mechanics of their Read More …
“If you understand the fundamentals, you can troubleshoot problems faster and more effectively.” In the fast-moving world of SEO and digital marketing, people often chase the latest trends and shiny objects like AI-driven automation, Python scripting, and advanced machine learning Read More …
Offer strategic partnerships not “consulting by the pound.” While this is listed as Epiphany 9, differentiation is critical for long-term business success. Over the past few years, I have consulted with companies that all believe they are different from their Read More …
“Search engines are not just a marketing tool; they are a direct bridge to a consumer’s intent.” In my original business school thesis from 1994, I noted that search engines were the only marketing vehicle that allowed us to connect Read More …