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Bill Hunt's Rant's & Raves

Digital Marketing commentary from a global marketing road warrior.

Author: Bill Hunt

Bill Hunt is the co-author of the best selling book Search Engine Marketing Inc - Driving Traffic to Your Companies Web Site from IBM Press now in it’s 2nd Edition. Check out the companion Search Marketing Inc blog Bill is currently the President of Back Azimuth Consulting which helps companies understand their consumer by mining search and social media data.

Capitalism, Good Business or Greed?

Posted onMarch 30, 2013AuthorBill Hunt

Here is another case where I have to question is this pure capitalism, good business practices or greed praying on those who are struggling? Progressive Insurance My son in Boston has progressive auto insurance.  He got an email notification that Read More …

CategoriesRants, Uncategorized

Stupid Systems or Greedy Airlines?

Posted onMarch 22, 2013AuthorBill Hunt

A few months ago I was looking to book a flight for my wife and I go to from Sydney to Auckland New Zealand while we are in the area for a conference.  Being a “very” loyal United customer I Read More …

CategoriesRants, Uncategorized

To many damn surveys

Posted onMarch 5, 2012June 21, 2012AuthorBill Hunt

I recently traded in my tree hugger Prius for a Mini Cooper CountryMan which I love.  I really liked my Prius but got tired or not being able to quickly pull out from a cold stop and wanted something a Read More …

CategoriesIntellectually Challenged Marketing

Is the bad economy creating Cowardly Marketers?

Posted onNovember 28, 2011AuthorBill Hunt

I do think the bad economy (yes, its bad and not some scare tactic by Obama) and the fear of loosing their jobs that are causing some marketers to hide their heads in the sand and allow grossly under performing Read More …

CategoriesIntellectually Challenged Marketing

89% Uplift from Paid Search Clicks

Posted onNovember 15, 2011AuthorBill Hunt

Popular article republished from my Back Azimuth company blog. The above is the headline of a nice shinny object that Google is dangling in front of marketers. One that is being used out of context and I am sure has Read More …

CategoriesKeyword Modeling

New Venture Announcement – Voice of Consumer Data Management System

Posted onOctober 3, 2011October 25, 2011AuthorBill Hunt

Hi again, it has been way to long since I updated this blog and has been for good reason. As a few of you know I have been heads down developing a system to data mine keyword and social media Read More …

CategoriesIntegrated Marketing

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