Digital Marketing commentary from a global marketing road warrior.
Most software starts with someone who is frustrated and is looking for a solution that does not currently exist or or of it does, does not easily solve the problem. The following insights are from 18 years of developing tools Read More …
I spent a good amount of time researching various distilleries and tour operators before we went but still had a number of “wish I had known moments” that I want to document for others thinking of doing a similar trip. Read More …
During a recent trip to Hokkaido, we had the change to try ANA’s high tech self-check bag check. It was actually pretty cool. You start by scanning your boarding pass from the kiosk or your phone. It then gives Read More …
For the past few years Anne Kennedy and I have done a session at PubCon in Vegas about how to hire and retain Search Marketing talent in the enterprise. We are not doing the session this year at PubCon which Read More …
Recently at dinner with a client, two people scolded me for not writing very often. Apparently my tough-love approach to business and search marketing helps them get some of their initiatives moving. I tried to explain why I don’t Read More …
Originally I wanted to title this post, “When Sales and SEO Don’t Communicate” but realized it was more about an all too common marketing failure – not ensuring Searcher’s can accomplish what they came to the site to do. Many companies Read More …